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COLOR STUDIOGray

The story behind gray.

What this color can communicate, and the shades that belong to it.

Gray colors and hex codes

Gray#808080
Dark Gray#A9A9A9
Dim Gray#696969
Light Gray#D3D3D3
Silver#C0C0C0
Gainsboro#DCDCDC
Graphite#383838
Onyx#353839

Gray

HEX#6B7280

Key associations

Balance
Restraint
Modernity

Neutral and composed, and lets other colors stand out.

Works well for

Technology
Corporate
Editorial

Cultural context

Associations vary by audience and culture. Gray often reads as neutral and modern, though some audiences may find it cold or understated.

Pair it with

#998152
#5E5299
#E4E9F1
#20293C

Good colors. Better creative.

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